Leadershift: when female entrepreneurship meets innovation and data

The Leadership is in full transformation. Faced with the rise ofartificial intelligence, to the rise in power of data and the need to rethink our economic models, French companies must reinvent the way they manage. But at the heart of this change, an often underestimated factor is emerging: the Female leadership.

It is in this dynamic that was born Leadershift 1.0, a unique event led by Seedext and PwC France and Maghreb, which brought together influential leaders from the world of Tech, of the Data And of theInnovation. With a small and selective audience — CEO, CDO, investors, investors, innovation managers, French Tech figures — the objective was clear: to give a voice to women who are shaping the future, not only on diversity issues, but especially on the crucial issues of tomorrow such asinnovation, the data security, or even the digital transformation.

Female leadership as a driver of digital transformation

The Female leadership is not limited to a question of representation, it is a real lever for succeed in the transformation organizations. In a context where businesses must lead a transformation in depth of their Business model, women leaders are distinguished by an approach that is often more Collaborative, more focused on customer-relationship and more open to the adoption of new uses and new digital tools.

This maturity in vision and management allows manage transformation projects complex, to strengthen the digital maturity organizations and to support the implementation of digital strategies effective.

PwC highlights in a white paper Recent that inclusive leaders promote better Organizational change management, because they know how to combinecustomer experience, the collaborative management and the integration of innovative digital tools such as CRM, the platforms of digital marketing or even the connected objects.

PwC and Seedext: supporting the digital transformation of businesses

The Leadershift event is based on an unprecedented partnership between:

• PwC France and Maghreb, which accompanies the transformation of numerous French companies and international by bringing its expertise in digital transformation programs, in Management, in digital maturity And in operational strategy.
• Seedext, an innovative French start-up led by Ines Besbes, which is developing an AI solution capable of automating Note-taking, to generate personalized reports and to adapt to business jargons.

This partnership is a perfect example of how a big business And a agile start-up can work in a way Collaborative to perform a transformation sustainable: PwC brings strategic expertise, Seedext brings agility, speed of execution and concrete solutions to improve team productivity and their customers.

Start-ups and large companies: shared leadership to innovate

La digital transition is not just about technology. It also concerns the ability of organizations to innovating and to adopt a agile management. However, the Start-up And the TPE play a key role here: they experiment, they create new services and they require large groups to integrate solutions more quickly Innovative digital technologies.

For the big companies, collaboration with these more agile actors makes it possible to:

• Identify of new digital tools For the customer-relationship And the decisionmaking.
• Test some innovative business models adapted to new digital uses.
• Reinventing the corporate culture by making teams more collaborative and connected.
• Integrate solutions fromstartup ecosystem to strengthen the competitiveness and operational agility.

That's what Leadershift epitomized perfectly: showing that decision makers of today must know how to navigate between two worlds — the organizational power of large groups and the speed of start-ups — in order to lead a digital transformation successful.

Leadershift 1.0: an exclusive high level program

Organized in thePwC Experience Center in Paris, Leadershift 1.0 has distinguished itself by its exclusivity and its level of requirement. Key players include:

• Marlène Dolveck (SNCF), which opened the evening by sharing the organizational issues of large companies facing the digital mutation.
• Chafika Chettaoui (AXA France), Fatiha Gas (The Post Office), Nozha Boujemaa (Decathlon) and Thierry Picq (PwC) debated on technological challenges, the digitalization and how to create innovative growth drivers thanks to AI.
• Representatives of the French Tech suchlike Alexandra André and startup founders like Solenne Bocquillon Le Goaziou emphasized the importance of a more open leadership, capable ofsupporting the transformation And of reinventing the customer relationship Through the digital tools And the digital strategies.

The format — alternating collaborative round tables, inspiring keynotes and networking — strengthened the digital maturity participants while giving them concrete keys to lead a transformation successful.

‍

Leadership and the AI revolution: towards new models

The future of Leadership will inevitably involve the integration ofartificial intelligence And digital technologies in organizations. But it's not just about deploying tools: you need to know managing a transformation project, anticipate the operational issues and train teams to take ownership of new digital uses.

Tomorrow's leaders must therefore:

• Operate a transformation by integrating connected objects, solutions from CRM or even platforms of digital marketing In their information system.
• Relying on approaches collaborative and agile to strengthen the competitiveness and develop new innovative services.
• Develop the digital maturity of their teams by gradually integrating connected digital tools.
• Encourage the collaborative corporate culture And the change management by placing talent — women as well as men — at the center of transformation programs.

In other words, the leadership of the future will consist of lead a transformation organizational while adapting to technological changes fast.

Seedext and the commitment of Ines Besbes

At the heart of Leadershift is Seedext, a start-up that perfectly illustrates the role of new players in digital revolution. Founded by Ines Besbes, Seedext offers a solution technological that combines AI, digitalization of processes and a pragmatic approach focused on the needs of their customers.

This vision embodies leadership novel, capable of reconciling operational performance, organizational impact and digital transition successful.

Conclusion: Leadershift, a catalyst for digital transformation

In the end, Leadershift is much more than an event. It is a collaborative ecosystem Where do they meet decision makers, Start-up, SMES, ETI and big companies, all driven by the same ambition: Succeed in digital transformation and reinvent the Leadership in the age of AI.

By giving women leaders a voice on strategic topics such as innovation, data or cybersecurity, Leadershift proves that the Female leadership is not only a force for inclusion, but above all a driver of competitiveness and value creation.

And while the next editions are already in the works, one thing is certain: for lead a transformation and remain competitive, businesses will have to rely on a Collaborative leadership, digital, inclusive and focused on the future.

‍

‍